Role of leadership when merging companies Essay Example | Topics and Well Written Essays - 500 words

Role of leadership when merging companies - Essay Example This teamwork between companies is essential to enhance the potential success of the merging. Basically, every organization has a culture, an interconnected value system, shared by the majority of the organization’s members. Organizational culture also involves and is influenced by the trend of effective internal reactions to adjust to external problems and threats (Keyton, 2005). Since the culture is an outcome of previous achievements, it will oppose change such as that brought about by merger or acquisition. Hence, the role of leadership is to facilitate the transition of organizational culture during the process of merging (Hunt, 2009). The auto industry has been historically known for its horizontal formations (Badrtalei & Bates, 2007). The future merging of American automaker Chrysler and Italian automaker Fiat will be discussed in this essay. The possible success or failure of this merging will be discussed in terms of the management perspective and organizational cultu re differences between the two totally distinct automakers. Organizational Challenges to the Chrysler-Fiat Merge It is obvious that American and Italian cultures are starkly dissimilar. The collective bargaining process of Chrysler and Fiat is different.

The True Measure of Success Essay Example for Free

The True Measure of Success Essay â€Å"Beware ! Don’t be greedy for what you don’t have. Real life is not measured by how much we own. † Luke 12: 15 Success in the world system is measured by how much wealth one has accumulated. The rich people are considered as the most successful. This is the main driving force behind everyman’s hard work. Hard work is good and highly commended in the Bible but it should not be used as a means to satisfy one’s covetousness. The rich are highly honored in the world. They are given the best seat wherever they go. They are highly esteemed people. They live in the most expensive communities and villages. They drive the most expensive cars. They are dressed with the most expensive wardrobe. They eat the best cuisine. No wonder it becomes everyone’s dream to be rich. So covetousness becomes the driving force behind hard work. So every people in the world covet the lifestyle of the rich. So many people become discontented in their life, dissatisfied with just having the basic things in life. So they pursue for their worldly ambitions and turn away from the ways of God. But Jesus says, â€Å"Real life is not measured by how much we own. † In Jesus mindset to become rich is not synonymous to being successful. For Him, success is not measured by the worldly standard. What is then the true measure of success? It is written in I John 2:17: â€Å"And this world is fading away, along with everything it craves. But if you do the will of God, you will live forever. † Everything in the world, all the things it crave such as wealth, material possessions, money, position, power ,prestige, etc. are all bound to fade away. The world system is not meant to last forever. There will be an end for everything. Worldly success is not bound for eternity for one day God will judge the world and will destroy it. Those who hold on to the things the world give will be greatly frustrated. And who will remain forever? According to the passage those who do the will of God will live forever. Can you count on to your earthly wealth to make you live forever? Even the world’s richest people have no power to make themselves live forever. Their vast wealth cannot make them live for eternity. When they die, they cannot bring their wealth to their tombs. They have to pass it to somebody else, to their next generation. Can we then consider worldly wealth as a measure of success if it has no power to make us live for eternity. Therefore the measure of success is based upon whether you have fulfilled the†Will of God† in your own life for this will make us live forever. You can say that you are successful then if at the end of your life you can pronounce what apostle Paul has said before he died: â€Å"I have fought a good fight. I have finished the race. I have kept the faith. † Apostle Paul was able to say this because he was able to fulfill the mission God entrusted to him. He was able to do the â€Å"will of God† in his life therefore Paul’s life is indeed a great success.

Literature And The Workplace Essay -- Literature Work Labor

Literature and the Workplace The relationship between literature and the workplace environment is primarily one of human emotion and interaction. How a person feels about their work, or the issues faced within the workplace are fodder for fiction, non-fiction, and poetry alike. The majority of the working masses actually have a relatively small number of experiences. Though the work itself may be different, and the specific situations unique, the overall anxiety, fears, and concerns are generally the same. This means the audience for this type of literature is wide. Some of the common themes that are found in the literature of work might include finding one’s vocation and pride in work. These are two of the most positive experiences, and the focus of this paper. The works we will be discussing are the short story, â€Å"My Lack of Gumption,† the essay, â€Å"Pablo Picasso: Living in his own Shadow†, and the poem, â€Å"Old Men Working Concrete.† Each of these works speaks to the pride and passion of the characters doing the work. Literature is a form of expression that allows a greater range of feeling and emotion to be experienced than any other form. Theater must rely on body language and spoken dialect to form a picture and convey feeling. The written word allows insight into the mind, to see and feel what the individual is thinking at the time. Through this work, each person can relate the work to his or her own situation. In this way, literature is interpreted in many different ways depending on the experience and background of the reader. Workplace literature today... ...les; â€Å"Mary Poppins† may provide the inspiration to work with children, brining joy into their life. Young teens may find themselves drawn to Detective stories and pursuing a career in Law Enforcement. The majority of literature has some aspect of human psychology in it. If those humans are employed, there will be an element of work that the reader can relate to and perhaps apply to their own experiences. From technical guides to the literary brilliance of â€Å"Moby Dick†, literature shapes the lives of every reader. It has a place in every environment, be it the workplace or home. Pick up a book, settle under the blanket, and curl up with the mind of the writer – you are sure to find a piece of yourself there. Reference LaRocco, C., & Coughlin, J. (1995). The Art of Work: An anthology of Workplace Literature (one Ed.). Columbus, OH: Glencoe/McGraw-Hill.

A “Janner” in the “smoke” Essay

As I step out of the carriage at Paddington station I feel a sensation that I feel every time I come back to this stunning and enchanting city that I love so much. The red telephone boxes, black taxis and the marvellous architecture. This visit I’m staying in one of the many travel inns in London, this one is situated the other side of the tower bridge which is a bit different to the kind of hotel that I normally stay in when I’m visiting London but this is no normal visit. This visit I am going to be a tourist and experience London from a different viewpoint. Now I have to find a taxi and drop off my bags. The taxi driver finds the hotel effortlessly and I am soon at reception checking in. My room is large and airy, decorated in standard â€Å"travel inn† style. I drop my bags and go down to the bar to find my friends, as tonight we are visiting the very popular Maxwell’s restaurant in Covent Garden. Well all I can say for the meal is superb! Burgers and chips may not sound very nice but they’ve ruined its greasy reputation. Now back in my hotel room I’m making my self a coffee from the mini bar and am running myself a pleasantly hot bath which I will lay in for a couple of hours. Today is Saturday and I will be visiting the famous Oxford Street with its many shops. The first one on my Itinerary will be Hamly’s toyshop, which I think is incredible and great for children of all ages! Also on this magnificent street is the Warner bros. Shop and Selfridges. Later on in the day I will stroll through St. James Park, which links on to Buckingham palace, any trip to London, shouldn’t be without this relaxing experience. Tremendous. Fantastic. In St. James Park the squirrels have become so used to humans that one came and ate out of my hand! I was astonished. Tonight I’m planning on staying in, ordering a pizza and watching the television, in order to re charge my batteries ready for another strenuous day. Its 7:00am and I’ve just been woken up by some couple next door having a row and I can’t get back to sleep so I’m going to set out earlier than expected go on a tour bus round main London. I’m on the tour bus now and its great. There are more people than I’d thought on the tour but most of them are foreigners. So far we’ve passed St. Paul’s Cathedral, Piccadilly Circus, Trafalgar square and many more magical and momentous tourist attractions. Next I will be visiting Covent Garden to do a spot of light shopping and watch the performers. Having a hot chocolate and a bun at a small coffee shop in Covent Garden and watching a street performer on a BMX doing flatland tricks that I didn’t think were possible. The one thing that I have noticed that all these performers have in common is that all use juggling in there shows whether they do it on bikes, with chain saws or other hazardous objects. In these 2 days I have already spent à ¯Ã‚ ¿Ã‚ ½120 on presents for other people! Toys, Clothes or food if I’ve seen it I’ve brought it. Tonight I’m having dinner in the oddly shaped building across the road from my hotel, which every time I walk pass I smell the most stunning smells ever. Spices and herbs, sweet smells of the elegant deserts and everyone who comes out, comes out smiling. Today is the day that I have been most looking forward to. Today I’m going to Madame Tussauds. The creepy looking figures look like they are alive. But first I have to wait in the long queue of anxious and restless people. There is a sign in front which says,† 2 HOURS FROM HERE†, which sounds ridiculous. Madame Tussauds. What can say it was worth the wait, which only came to an hour in the end. It smelt strange and the rooms were hot and sticky inside. Some Japanese tourist asked me to take their picture as they stood next to the Queen and prince Philip. But I fancy having mine taken with Madonna. You could spend all day here but unfortunately I don’t have that much time left. I’ve been lucky enough to secure some tickets to watch Chelsea F.C play at home so it is off to the station to catch the train to Stamford Bridge before catching the late train home to Plymouth. What will I remember most about this different trip to London? As a tourist I see how fast the city moves, how dusty, how sticky and how lonely city can be when you are on your own!

Human Body: Health & Disease †Pneumonia Essay

Pneumonia is a serious infection or inflammation of your lungs. The air sacs in the lungs fill with pus and other liquid. Oxygen has trouble reaching you blood. If there is too little oxygen in your blood, your body cells can’t work properly. Because of this and spreading infection through the body pneumonia can cause death. Until 1936, pneumonia was the No. 1 cause of death in the United States. Since then, the use of antibiotics brought it under control. In 1997, pneumonia and influenza combined ranked as the sixth leading cause of death. Pneumonia affects your lungs in two ways. Lobar pneumonia affects a section (lobe) of a lung. Bronchial pneumonia (or bronchopneumonia) affects patches throughout both lungs. Pneumonia is not a single disease. It can have over 30 different causes. There are five main causes of pneumonia: bacterial, viruses, mycoplasmas, other infectious agents, such as fungi – including pneumocystis and various chemicals. Bacterial pneumonia can attack anyone from infants through the very old. Alcoholics, the debilitated, post-operative patients, people with respiratory diseases or viral infections and people who have weakened immune systems are at greater risk. Pneumonia bacteria are present in some healthy throats. When body defenses are weakened in some way, by illness, old age, malnutrition, general debility or impaired immunity, the bacterial can multiply and cause serious damage. Usually, when a person’s resistance is lowered, bacteria work their way into the lungs and inflame the air sacs. The tissue part of a lobe of the lung, an entire lobe, or even most of the lung’s five lobes becomes completely filled with liquid (this is called â€Å"consolidation†). The infection quickly spreads through the bloodstream and the body is invaded. The streptococcus pneumonia is the most common cause of bacterial pneumonia. It is one form of pneumonia for which a vaccine is available. Symptoms of the onset bacterial pneumonia can vary from gradual to sudden. In the most severe cases, the patient may experience shaking chills, chattering teeth, severe chest pain, and a cough that produces rust-colored or greenish mucus. A person’s temperature may rise as high as 105 degrees F. The patient sweats profusely, breathing and pulse rate increase rapidly. Lips and nail beds may have a bluish color due to lack of oxygen in the blood. A patient’s mental state may be confused or delirious. Viral pneumonia which is half of all pneumonias are believed to be caused by a virus. More and more viruses are being identified as the cause of respiratory infection, and through most attack the upper respiratory tract, some produce pneumonia, especially in children. Most of these pneumonias are not serious and last a short time. Infection with the influenza virus may be severe and occasionally fatal. The virus invades the lungs and multiplies, but there are almost no physical signs of lung tissue becoming filled with fluid. It finds many of its victims among those who have pre-existing heart or lung disease or are pregnant. The initial symptoms of viral pneumonia are the same as influenza symptoms such as fever, a dry cough, headache, muscle pain, and weakness. Within 12 to 36 hours, there is increasing breathlessness; the cough becomes worse and produces a small amount of mucus. There is a high fever and there may be blueness of the lips. In extreme cases, the patient has a desperate need for air and extreme breathlessness. Viral pneumonias may be complicated by an invasion of bacteria, with all the typical symptoms of bacterial pneumonia. Mycoplasma pneumonia is caused of somewhat different symptoms and physical signs. Because the course of this illness differ from classical pneumococcal pneumonia. Mycoplasma pneumonia was once believed to be caused by one or more undiscovered viruses and was called â€Å"primary atypical pneumonia.† Identified during World War II, mycoplasmas are the smallest free-living agents of disease in humankind, unclassified as to whether bacterial or viruses, but having characteristic of both. They generally caused a mild and widespread pneumonia. They affected all age groups, occurring most  frequently in older children and young adults. The death rate is low, even in untreated cases. The most prominent symptom of mycoplasma pneumonia is a cough that tends to come in violent attacks, but produces only sparse whitish mucus. Chills and fever are early symptoms, and some patients experience nausea or vomiting. Patients may even experience profound weakness which lasts for a long time. Other kinds of pneumonia are pneumocystis carinii pneumonia (PCP) is caused by an organism believed to be a fungus. PCP is the first sign of illness in many persons with AIDS. PCP can be successfully treated in many cases. It may recur a few months later, but treatment can help to prevent or delay its recurrence. Other less common pneumonias may be quite serious and are occurring more often. Various special pneumonias are caused by the inhalation of food, liquid, gases or dust and by fungi. Foreign bodies or a bronchial obstruction such as a tumor may promote the occurrence of pneumonia, although they are not causes of pneumonia. Rickettsia (also considered an organism somewhere between viruses and bacteria) caused Rocky Mountain spotted fever, Q fever, typhus and psittacosis, diseases that may have mild or severe effects on the lungs. Tuberculosis pneumonia is a very serious lung infection and extremely dangerous unless treated early. Treating pneumonia if you develop pneumonia, your chances of a fast recovery are greatest under certain conditions: if you’re young, if your pneumonia is caught early, if your defenses against disease are working well, if the infection hasn’t spread, and if you’re not suffering from other illnesses. In the young and healthy, early treatment with antibiotics can cur bacterial pneumonia, speed recovery from mycoplasma pneumonia, and a certain percentage of rickettsia cases. There is not yet a general treatment for viral pneumonia, although antiviral drugs are used for certain kinds. Most people can be treated at home. The drugs used to fight pneumonia are determined by the germ causing the pneumonia and the judgment of the doctor. After a patient’s temperature returns to normal, medication must be  continued according to the doctor’s instructions, otherwise the pneumonia may recur. Relapses can be far more serious than the first attack. Besides antibiotics, patients are given supportive treatment such as: proper diet and oxygen to increase oxygen in the blood when needed. In some patients, medication to ease chest pain and to provide relief from violent cough may be necessary. The vigorous young person may lead a normal life within a week of recovery from pneumonia. For the middle-aged, however, weeks may elapse before they regain their accustomed strength, vigor, and feeling of well-being. A person recovering from mycoplasma pneumonia may be weak for an extended period of time. In general, a person should not be discouraged from returning to work or carrying out usual activities but must be warned to expect some difficulties. Adequate rest is important to maintain progress toward a full recovery and to avoid relapse. Remember, don’t rush recovery! Preventing pneumonia is possible, because pneumonia is a common complication of influenza (flu), getting a flu shot every fall is good pneumonia prevention. Vaccine is also available to help fight pneumococcal pneumonia, one type of bacterial pneumonia. Your doctor can help you decide if you, or a member of your family, needs the vaccine against pneumococcal pneumonia. It is usually given only to people at high risk of getting this disease and its life-threatening complications. The greatest risk of pneumococcal pneumonia is usually among people who have chronic illnesses such as lung disease, heart disease, kidney disorders, sickle cell anemia, or diabetes. Are recovering from severe illness, are in nursing homes or other chronic care facilities, and are age 65 or older. If you are at risk, ask your doctor for the vaccine. The vaccine is generally given only once. Ask your doctor about any revaccination recommendations. The vaccine is not recommended for pregnant women or children under age two. Since pneumonia often follows ordinary respiratory infections, the most important preventive measure is to be alert to any symptoms of respiratory trouble that linger on more than a few days. Good health habits, proper diet and hygiene, rest, regular exercise, etc., increase resistance to all respiratory illnesses. They also help promote fast recovery when illness does occur. In my conclusion, if you think you have symptoms of pneumonia, call your doctor immediately. Even with the many effective antibiotics, early diagnosis and treatment are important. Follow your doctor’s advice. In serious cases, your doctor may advise a hospital stay. Or recovery at home may be possible. Continue to take the medicine your doctor prescribes until told you may stop. This will help prevent recurrence of pneumonia and relapse. Don’t wait, get treatment early!!! Support organizations to get help is: American Lung Association; contact number 1-800-LUNG-USA (1-800-586-4872) to speak with a lung professional or email address: info@lung.org The American Lung Association provides programs of education, community service, and advocacy. Some of the topics available include asthma, tobacco control, emphysema, infectious disease, asbestos, carbon monoxide, radon, and ozone. Centers for Disease Control and Prevention (CDC); contact number 1-800-CDC-INFO (1-800-232-4636); email address: cdcinfo@cdc.gov or web address: www.cdc.gov. The Centers for Disease Control and Prevention (CDC) is an agency of the U.S. Department of Health and Human Services. The CDC works with state and local health officials and the public to achieve better health for all people. The CDC creates the expertise, information, and tools that people and communities need to protect their health – by promoting health, preventing disease, injury and disability, and being prepared for new health threats. Works Cited Web MD – Better Information. Better Health. Pneumonia. 6 March 2013. Web. 5 June 2014. Mayo Foundation for Medical Education and Research. Mayo Clinic Staff. Pneumonia. 21 May 2013. Web. 5 June 2014. Healthline Networks. Health Reference Library. Pneumonia written by Bree Normandin. 7 August 2012. Web. 5 June 2014

Free Essays on Hoggart

and examples it reassured him that he was. Hoggart states, â€Å"He is in a way cut off by his parents as much as by his talent which urges him to break away from his group.† Hoggart is basically explaining what Rodriguez has experienced during his life. Rodriguez in fact Brenn 2 was cut off by his parents because they were not able to help him in his schooling because of there lack of education. It is clear that that Rodriguez is a scholarship boy in his childhood years. He depicts every aspect of a scholarship boy that Hoggart explains. Rodriguez exhibited the scholarship boy very strongly when he was student and now when his is writing his essay, â€Å"The Achievement of Desire† he does not seem to hold the sa... Free Essays on Hoggart Free Essays on Hoggart Richard Rodriguez utilized Richard Hoggart’s essay â€Å"The Scholarship Boy† in order to describe the kind of student that he was. In Rodriguez essay, he uses several examples from Richard Hoggart’s book, â€Å"The Uses of Literacy† to make a clear meaning of the term â€Å"scholarship boy† and what it did to change his life. The constant argument is whether or not Rodriguez is a scholarship boy. Rodriguez and Hoggart had their own versions of â€Å"The Scholarship Boy† yet they tied into each other because Rodriguez experienced the life of a scholarship boy and Hoggart explained what a scholarship boy was. In a way Hoggart became Rodriguez’s mentor and showed him that is not the â€Å"Scholarship Boy† that he once was. Rodriguez’s idea of a scholarship boy is defined as his own personal experience while Hoggart bases his definition of a scholarship boy on his knowledge of what he thinks it may be. Rodriguez lived the life of a scholarship boy and used Hoggart’s knowledge to relate it directly in his own life. Rodriguez was not certain if he was a scholarship boy, but with Hoggart’s words and examples it reassured him that he was. Hoggart states, â€Å"He is in a way cut off by his parents as much as by his talent which urges him to break away from his group.† Hoggart is basically explaining what Rodriguez has experienced during his life. Rodriguez in fact Brenn 2 was cut off by his parents because they were not able to help him in his schooling because of there lack of education. It is clear that that Rodriguez is a scholarship boy in his childhood years. He depicts every aspect of a scholarship boy that Hoggart explains. Rodriguez exhibited the scholarship boy very strongly when he was student and now when his is writing his essay, â€Å"The Achievement of Desire† he does not seem to hold the sa...

Free Essays on Classic Slave Narratives

In The Classic Slave Narratives, Harriet Jacobs contribution â€Å"Incidents in the Life of a Slave Girl†, add a spin to the slavery story that is oftentimes not thought of as much in the antebellum period. While it is true that slave men received harsh treatments and punishments, slave women were not immune to this maltreatment. In fact, through her autobiography, Jacobs lays out a story of the hardships and conditions that she had to face from the start of her birth. Jacobs begins her story from the beginning, describing her family and how they became enslaved and sent to America. Life started out good for Jacobs. In fact, it was not until the death of her families’ mistress that her life would become more troublesome. Jacobs also lost her father and mother within the same time frame. Worse yet, Dr. Flint took over caring for the estate, and his wife and himself made life much more horrible for Jacobs than she ever realized that it could. It was during this time that Jacobs says that she first realized that she was a slave. The Flints treated Jacobs and her fellow slaves as mere property, which was not uncommon at the time, which was a stark contrast to the easier going life that they had lived just months ago. One of the few people left for Jacobs to confide in was her grandmother, and even she was not immune to Flint’s carelessness. Flint ordered that she was to be sold, however, fortunately for Jacobs’s grandmother, the small town all knew what a kind and generous slave she was, and would not stand to see her sold away. An elderly woman bought her, and set her free. Slave life for Jacobs continued to become more difficult as time progressed. One of her brothers, Benjamin, often rebelled against the wishes of his master, and would often face punishment for it. After one fight where Ben shoved his master to the ground, Ben resolved to flee to the North. However, he was captured, and jailed for a substantial period ... Free Essays on Classic Slave Narratives Free Essays on Classic Slave Narratives In The Classic Slave Narratives, Harriet Jacobs contribution â€Å"Incidents in the Life of a Slave Girl†, add a spin to the slavery story that is oftentimes not thought of as much in the antebellum period. While it is true that slave men received harsh treatments and punishments, slave women were not immune to this maltreatment. In fact, through her autobiography, Jacobs lays out a story of the hardships and conditions that she had to face from the start of her birth. Jacobs begins her story from the beginning, describing her family and how they became enslaved and sent to America. Life started out good for Jacobs. In fact, it was not until the death of her families’ mistress that her life would become more troublesome. Jacobs also lost her father and mother within the same time frame. Worse yet, Dr. Flint took over caring for the estate, and his wife and himself made life much more horrible for Jacobs than she ever realized that it could. It was during this time that Jacobs says that she first realized that she was a slave. The Flints treated Jacobs and her fellow slaves as mere property, which was not uncommon at the time, which was a stark contrast to the easier going life that they had lived just months ago. One of the few people left for Jacobs to confide in was her grandmother, and even she was not immune to Flint’s carelessness. Flint ordered that she was to be sold, however, fortunately for Jacobs’s grandmother, the small town all knew what a kind and generous slave she was, and would not stand to see her sold away. An elderly woman bought her, and set her free. Slave life for Jacobs continued to become more difficult as time progressed. One of her brothers, Benjamin, often rebelled against the wishes of his master, and would often face punishment for it. After one fight where Ben shoved his master to the ground, Ben resolved to flee to the North. However, he was captured, and jailed for a substantial period ...

Understanding French Stressed Pronouns

Understanding French Stressed Pronouns Stressed pronouns, also known as disjunctive pronouns, are used to emphasize a noun or pronoun that refers to a person. There are nine forms in French. Please see the table at the bottom of the page. French stressed pronouns correspond in some ways to their English counterparts, but are very different in other ways. Note that the English translations sometimes require different sentence structures altogether. Stressed pronouns are used in the following ways in French: I. To emphasize nouns or pronouns (accent tonique)  Ã‚  Ã‚  Ã‚  - Je pense quil a raison.  Ã‚  Ã‚  Ã‚  - Moi, je pense quil a tort.  Ã‚  Ã‚  Ã‚  - Je ne sais pas, moi.  Ã‚  Ã‚  Ã‚  - I think hes right.  Ã‚  Ã‚  Ã‚  - I think hes wrong.  Ã‚  Ã‚  Ã‚  - I dont know. II. After cest and ce sont (accent tonique)  Ã‚  Ã‚  Ã‚  Cest toi qui à ©tudies lart.  Ã‚  Ã‚  Ã‚  Youre the one whos studying art.  Ã‚  Ã‚  Ã‚  Ce sont elles qui aiment Paris.  Ã‚  Ã‚  Ã‚  They love Paris. III. When a sentence has more than one subject or object     Ã‚  Michel et moi jouons au tennis.  Ã‚  Ã‚  Ã‚  Michael and I are playing tennis.     Ã‚  Toi et lui, vous à ªtes trà ¨s gentils.  Ã‚  Ã‚  Ã‚  You and he are very kind.     Ã‚  Je les ai vus, lui et elle.  Ã‚  Ã‚  Ã‚  I saw him and her. IV. To ask and answer questions  Ã‚  Ã‚  Ã‚  - Qui va la plage  ?  Ã‚  Ã‚  Ã‚  - Lui.  Ã‚  Ã‚  Ã‚  - Who is going to the beach?  Ã‚  Ã‚  Ã‚  - He is.  Ã‚  Ã‚  Ã‚  Jai faim, et toi?  Ã‚  Ã‚  Ã‚  Im hungry, and you? V. After prepositions  Ã‚  Ã‚  Ã‚  Vas-tu manger sans moi?  Ã‚  Ã‚  Ã‚  Are you going to eat without me?  Ã‚  Ã‚  Ã‚  Louis habite chez elle.  Ã‚  Ã‚  Ã‚  Louis lives at her house. VI. After que in comparisons  Ã‚  Ã‚  Ã‚  Elle est plus grande que toi.  Ã‚  Ã‚  Ã‚  She is taller than you (are).  Ã‚  Ã‚  Ã‚  Il travaille plus que moi.  Ã‚  Ã‚  Ã‚  He works more than I (do). VII. With emphatic words like aussi, non plus, seul, and surtout  Ã‚  Ã‚  Ã‚  Lui seul a travaillà © hier.  Ã‚  Ã‚  Ã‚  He alone worked yesterday.  Ã‚  Ã‚  Ã‚  Eux aussi veulent venir.  Ã‚  Ã‚  Ã‚  They want to come too. VIII. With -mà ªme(s) for emphasis     Ã‚  Prà ©pare-t-il le dà ®ner lui-mà ªme?  Ã‚  Ã‚  Ã‚  Is he making dinner himself?     Ã‚  Nous le ferons nous-mà ªmes.  Ã‚  Ã‚  Ã‚  Well do it ourselves. IX. With the negative adverb ne...que and conjunction ne...ni...ni     Ã‚  Je ne connais que lui ici.  Ã‚  Ã‚  Ã‚  Hes the only one I know here.  Ã‚  Ã‚  Ã‚  Ni toi ni moi ne le comprenons.  Ã‚  Ã‚  Ã‚  Neither you nor I understand it. X. After the preposition to indicate possession     Ã‚  Ce stylo est moi.  Ã‚  Ã‚  Ã‚  This pen is mine.     Ã‚  Quel livre est toi?  Ã‚  Ã‚  Ã‚  Which book is yours? XI. With certain verbs that dont allow a preceding indirect object pronoun     Ã‚  Je pense toi.  Ã‚  Ã‚  Ã‚  Im thinking of you.  Ã‚  Ã‚  Ã‚  Fais attention eux.  Ã‚  Ã‚  Ã‚  Pay attention to them. Note: Soi is used for unspecified persons. Would you like to test your skills with French stressed pronouns? English French me moi you toi him lui her elle oneself soi us nous you vous them (masc) eux them (fem) elles How to Use the French Pronoun Soi Soi  is one of the most often misused French pronouns.  Its the third person indefinite stressed pronoun, which means that it is used only for unspecified persons; i.e., with an  indefinite pronoun  or  impersonal verb.  Soi  is equivalent to one or oneself, but in English, we usually say everyone instead.      Ã‚  On va chez soi.  Ã‚  Ã‚  Everyone is going (to his or her respective) home.  Ã‚  Ã‚  Ã‚  Chacun pour soi.  Ã‚  Ã‚  Every man for himself.  Ã‚  Ã‚  Ã‚  Il faut avoir confiance en soi.  Ã‚  Ã‚  One should have confidence in oneself (in him/herself).  Ã‚  Ã‚  Ã‚  Tout le monde doit le faire soi-mà ªme.  Ã‚  Ã‚  Everyone has to do it him/herself. Some French students get confused between  soi-mà ªme  and  lui-mà ªme. If you remember that  soi  can only be used for unspecified persons, you should be ok.     Ã‚  Il va le faire lui-mà ªme.  Ã‚  Ã‚  Hes going to do it himself.     Ã‚  On va le faire soi-mà ªme.  Ã‚  Ã‚  Everyone is going to do it him/herself.

In depth analysis about article Essay Example | Topics and Well Written Essays - 500 words - 2

In depth analysis about article - Essay Example Despite known contribution of free trade towards economic growth, competitiveness, peace and reduced product rates, the writer has surfaced some serious social and environmental concerns attached to the issue. Arguments thus presented are thought provoking and the ills of free-trade and global integration are discussed at length which were not considered initially at appropriate levels. Social implication of globalization through free-trade are numerous and devastating. Relying too much on the global supplies usually discourages the local grower and manufacturers and thereby results in reduced self reliance which by no means is a good social indicator. Competition in some cases may also force a firm to accept the child labor to reduce costs. A country with strict legislation on social security and child labor find it hard to compete with other lenient countries on these issues. Developed countries have many strict labor protection laws which results in increased internalized costs an d further demolish the chances of a true competition. Therefore, to maintain the competition it is important to lessen the differences of internalize cost among the nations through strict enforcement of social security and child labor laws. The other solution is the imposition of compensatory tariffs on goods from low standard countries.

Immersion Program Essay Example | Topics and Well Written Essays - 500 words

Immersion Program - Essay Example The first lesson learned was that language taught in a meaningful context is acquired much easier and more completely than language taught in isolation from other subjects. Rather than focusing attention on the academically correct grammar and syntax of the language, the lesson learned here was that language taught with a focus on meaningful communication between and among students and teachers is much more successful than language focused on academic proficiency. In addition, by placing the language instruction in the context of other academic pursuits, the main focus on learning is not placed as severely on the language acquisition itself, but on the academic subject matter, with language acquisition merely a part of communicating information about this subject with the teacher and with other students. By taking the pressure and focus off of the language itself, it becomes less of a burden to students and more of a challenge to accomplish. In addition, this context provides stimula tion and encouragement for students to learn more about the language as a means of communicating more about the subject involved. A second lesson learned through the research was that while comprehension among immersion students was far higher than that among students taught in isolation, the speaking and writing skills of these students remained at a much lower level than those of native speakers of the language. The study theorized that the reason for this shortfall was due to the lack of actual language use by the students while participating in their classes, often responding to questions posed by the teacher rather than formulating their own ideas in the second language. This hypothesis was backed up with discussion from various other studies that have been conducted all seeming to reach the same conclusion. This reveals the importance of providing ample opportunity

The improvement of teaching and learning through technology by blended Dissertation

The improvement of teaching and learning through technology by blended learning in secondary schools - Dissertation Example Both students and teachers are used to a certain format of teaching and learning and too abrupt a change may lead to resistance from both. This resistance could reduce the effectiveness of the new learning process. In such a situation, blended learning is helpful as it contains a mix of the traditional and new approaches. Blending provides a stable transition of familiar and new features. The most efficient teaching method is a blended approach which combines technology with face-to-face learning. Technology would support the traditional education rather than threatening its existence. Education technology is expected to supplement and complement the traditional education methods and not replace them. It is supposed to make work easier for the staff and students thereby enhancing the process of teaching and learning. Blend needs to retain a certain conservative element, which could hinder progress over time. Periodic evaluation is thus essential. Teachers have the opportunity to indi vidualize instructions at all levels and for all students. The weaker students receive encouragement and motivation and they have been known to improve their performance.

Business Risk in an Uncertain Global Economy Essay

Business Risk in an Uncertain Global Economy - Essay Example Thus, in the coming years, such an environment would potentially continue to disturb the business houses across the world. Therefore, so as to remain competitive and preserve their business in such competitive environment, companies have to ascertain that they respond spontaneously and are agile enough to adjust to the changing business environment (Economist Intelligent Intelligence Unit Limited, 2009). Consequently, in an atmosphere where businesses have to encounter continuous change, companies depend on strategic management of their business risk. In this regard, a number of business firms depend on long-term strategies, while on the other hand others rely on short-term policies to deal with the aggressive and demanding business atmosphere (Oliver Wight International, 2008). This paper would focus on the challenges and risks associated in conducting business in an uncertain global economy. The risks can be of various forms and they can be inherent as well as can arise from the di fferent strategies adopted by the business organizations. In addition to comprehending the associated risks and challenges of operating in an unstable economic environment, this paper would emphasize on the various techniques used by financial managers to tackle such business risks while trading and investing in nations outside the firm’s home country. Global Challenges faced in an unstable economic environment As already discussed, business organization can adopt either short term or long term strategies. Both long term and short-term management policies plays a vital role in the efficient business market. However, the business policies that emphasize on escalating the near-term returns are also likely to threaten the enduring financial value of the business by taking up considerable risks and taking in short-range thinking in the business and its numerous operating segments. This is predominantly accurate for firms functioning in the financial industry. The short-term busin ess outlook of companies makes it critical to encounter and tackle the challenges of operating in unstable global economy and can be highly detrimental for the companies themselves. Several researches have illustrated that a vast number of chief financial officers would abstain from possible future economic value in order to realize the investor eagerness and expectations for immediate positive returns. In majority of the cases, the systemic risks, wide-ranging impacts and irreversible costs of short-term management policies are being rated too low or underestimated (Forum for the Future, 2011). To put it in simpler terms, the tangible gains that can be acquired in the immediate future by the execution of short-term policies by and large make the business firms, principally those functioning in the financial services industry to neglect the long-term intangible gains that could help in the enduring sustainability of the firm. In general, it has been widely stated that a big number o f companies have started following a short-term thinking style. However, Brochet et al., (2012) have stated in their editorial named, â€Å"

Piaget's Brand and Competitive Analysis Essay Example | Topics and Well Written Essays - 2500 words

Piaget's Brand and Competitive Analysis - Essay Example However, the brand decided to expand by diversifying into jewelry making. They increased their expertise in gold by acquiring various gold work-shops throughout Geneva. 1990x-Now: During this period Piaget introduced various top-notch watches such as, Tanagra, Miss Protocole and 600P tourbillon caliber watches. During this period it also expanded by opening up production facilities in other cities of Switzerland. It also celebrated its 130th anniversary in the year 2004. In 2008, it was rated as the sixth largest luxury brand. As far as the future plans of the company are concerned, it wants to enrich and further master the art of watch making and jewelry manufacturing. It strengthens its faith in providing high-quality luxury items to its customers by increasing their know-how in watches and jewelry. (The Watch Quote, 2009) As far as the target market of Piaget is concerned, it serves to only a small market. The reason behind serving such a small market is that most of these watches are manually produced and are not produced in bulk so that they do not lose prestige associated with them. As a result, Piaget is content serving a small market, a market which includes rich people and those who can afford the expensive prices that are commanded by Piaget. Looking at the abov Piaget is very much aware of Synergy effect and that's why all the component parts of its watches are produced by the firm itself and Piaget believes in using top-quality material for all its watches. BRANDS CLASSIFICATION GRAPHS: 1) Feminity vs. Masculinity: SPORTS vs. Refinement Tradition Vs. Creativity Watch vs. Jewelry BATTLE OF THE BRANDS (COMPETITIVE ANALYSIS): Looking at the above graphical analysis, one can easily say that the five closest competitors for Piaget are: Cartier, Baume and Mercier, Richard Mille, IWC and Rolex. These firms are providing competition to Piaget by offering the same level of service and producing good which are close to the products that Piaget is producing, Similarly, Piaget is also affected by the pricing and advertising decision of these firms and there is a mutual interdependence between these firms. Starting from the type of market these companies lets compare and contrast these companies from Paiget's strategy. Most of

COMM ASSIGNMENT Example | Topics and Well Written Essays - 1000 words

COMM - Assignment Example Based on this fact, I have known Daniel for the last 5 years. It is important to provide an explanation that currently, my7 relationship with Daniel is at the intensifying stage. It is at this stage when people within a relationship are able to disclose more about each other, with the intention of finding out whether their actions will be reciprocated. It is important to denote that during this time, Daniel was able to disclose so much to me, and initially, I was reluctant to disclose any information about myself, and family to him. However, the breaking point came when Daniel was able to disclose the problems of his family to me. That is, his parents were facing a difficult time, and wanted to separate from each other. This clearly touched, because Daniel was able to trust me with such kind of sensitive information. Based on this action by Daniel, I started becoming free with him, disclosing some aspects about myself, as well as my family. However, most information that I normally d isclose to Daniel, revolves around my social and academic life. The same applies to Daniel, and this is because we came to an agreement that it won’t be necessary for both of us to disclose some sensitive information pertaining to our families. It is important to understand that the major factor that attracted me to Daniel was the confidence he had, on the first day that he was speaking to me. That is on the bus station. To me, confidence matters so much, and this is because it plays a great role in improving the communication ability of an individual. A person who is not confident will find it difficult to express himself; as a result, there will be a break-down in communication (Hardyman, 2010). However, two important issues contributed in making me, to be interested for a long time on Daniel. One factor is suspense. During the beginning of our relationship, it was always difficult to know what Daniel was thinking about. This is mainly because he was always quiet and

Piaget's Brand and Competitive Analysis Essay Example | Topics and Well Written Essays - 2500 words

Piaget's Brand and Competitive Analysis - Essay Example However, the brand decided to expand by diversifying into jewelry making. They increased their expertise in gold by acquiring various gold work-shops throughout Geneva. 1990x-Now: During this period Piaget introduced various top-notch watches such as, Tanagra, Miss Protocole and 600P tourbillon caliber watches. During this period it also expanded by opening up production facilities in other cities of Switzerland. It also celebrated its 130th anniversary in the year 2004. In 2008, it was rated as the sixth largest luxury brand. As far as the future plans of the company are concerned, it wants to enrich and further master the art of watch making and jewelry manufacturing. It strengthens its faith in providing high-quality luxury items to its customers by increasing their know-how in watches and jewelry. (The Watch Quote, 2009) As far as the target market of Piaget is concerned, it serves to only a small market. The reason behind serving such a small market is that most of these watches are manually produced and are not produced in bulk so that they do not lose prestige associated with them. As a result, Piaget is content serving a small market, a market which includes rich people and those who can afford the expensive prices that are commanded by Piaget. Looking at the abov Piaget is very much aware of Synergy effect and that's why all the component parts of its watches are produced by the firm itself and Piaget believes in using top-quality material for all its watches. BRANDS CLASSIFICATION GRAPHS: 1) Feminity vs. Masculinity: SPORTS vs. Refinement Tradition Vs. Creativity Watch vs. Jewelry BATTLE OF THE BRANDS (COMPETITIVE ANALYSIS): Looking at the above graphical analysis, one can easily say that the five closest competitors for Piaget are: Cartier, Baume and Mercier, Richard Mille, IWC and Rolex. These firms are providing competition to Piaget by offering the same level of service and producing good which are close to the products that Piaget is producing, Similarly, Piaget is also affected by the pricing and advertising decision of these firms and there is a mutual interdependence between these firms. Starting from the type of market these companies lets compare and contrast these companies from Paiget's strategy. Most of

Case Study (Son of Sam) Research Paper Example | Topics and Well Written Essays - 750 words

Case Study (Son of Sam) - Research Paper Example He felt rejected because of it and he eventually became a loner. He was not a particularly handsome man and he was larger than all of his peers in school which added to his feelings of being an outcast. He did not do very well in school or in other activities, but he was able to do well in baseball. As a child, he acted out aggressively towards others and many experts felt this was because he believed his mother died in childbirth. Berkowitz’s adopted mother died in 1967 of breast cancer which sent Berkowitz into extreme depression and anger. His father eventually re-married a woman who did not get along with David and the couple moved to Florida leaving the son behind (Montaldo). After his father left, he went into military service. While there he would have sex with a prostitute and receive a venereal disease; this was his only sexual experience, according to Montaldo. By this time, Berkowitz was having paranoid delusions and creating fantasies about his life. By Christmas Eve 1967, he would find his first victim in a 15 year old, Michelle Forman who actually survived the attack. After this attack, Berkowitz left the Bronx and moved to Yonkers where the Son of Sam was created. Berkowitz would later state that he received messages from his neighbor’s dog named Sam to go and kill. Berkowitz was a loner and stayed away from people. He carried resentment and anger against women for rejecting him but he also had paranoid delusions. He also had obvious problems with women because they were his victims. He was shy and a loner which crated conflicts for him when approaching women (this is a supposition as to the reason why he began to kill women). Once he was in prison, he began to attend bible study and chapel services which brought him a set of friends. Binger (2011) states that he was able to transform his life once behind bars because of these services. Berkowitz began to have friends after his transition to

Sample of Campus News Paper Essay Example for Free

Sample of Campus News Paper Essay As Christians, one the biggest struggles we face is putting our complete trust in God. We find this challenging because as human beings, we continually let one other down. When people in our lives hurt, disappoint or betray us, it becomes more difficult to trust in their love. As a result, we start believing that God will let us down also. We must remember one important thing. God is not a human being. He is a spiritual who will never fail or forsake his children. He is always there to love, listen, and comfort us. In all circumstances and stages of life, wherever we may be, whether good or bad, God is there for us. When we place our wholehearted faith into his hands, God will always encourage and provide us with everything that we could possibly need or desire. We should never be afraid to call on God or to trust in His love for us. If we place our trust in Christ, we will begin to live life more fully and heighten our spiritual growth in the Lord. God has a unique plan and purpose for each one of us. We should not be afraid to trust his guidance. For only God knows what is best for us. God loves all those who believe in Him. In addition, He will lead us down the right path if we are willing to trust His guidance. In all of life’s struggles and challenging situations, there is nothing that God cannot handle. For humans living in the modern technological world, we tend to prefer quick solutions to problems, immediate results and instant gratification. As a result, we find it particularly challenging to completely trusting God with our daily cares and concerns. We may be discouraged when God doesn’t provide us with exactly what we asked for and when we need it. God’s spiritual timing is much different than ours. At times, it may seem like he is unfaithful or doesn’t care about our needs. Bun in fact, the opposite is true. He wants to ensure that we are ready for the necessary life changes and adjustments which need to be made. God never gives us more that we can handle. He wants us to live our lives in accordance with His ways. Traveling down God’s spiritual path can be scary and even risky at times, but the rewards of life’s journey through faith are even greater. Together through daily prayer, meditation, and sharing of God’s faith with others, we can grow more fully in our walk with Christ. So let us take that leap of faith by trusting in God’s protection and care in our life, each and every day. Once we do, our life will never be the same. In fact, we might be amazed at what God has planned for us.

Impact of Marketing Collateral in Banks

Impact of Marketing Collateral in Banks INTRODUCTION About HDFC Bank: HDFC Bank was incorporated in August 1994, and, currently has a nationwide network of 2000 Branches and 5,471 ATMs in 996 Indian towns and cities. Differentiate to lead: Trust is a bankers greatest currency and a great banking and financial services brand can be built only on a strong foundation of trust. That pretty much has been HDFC banks story as it emerged from the image of a state owned housing finance corporation to a slick new age universal bank. Incorporated in 1994, the banks contribution to the bustle of post liberalization has been incredible. The banks service offerings include a spectrum of innovative products in retail banking, wholesale banking, the capital markets and many more areas growing consistently at 25-30 percent for over a decade. This has been driven by HDFC banks decision to adopt technology as its backbone. Not only did the technological revolution cut down costs but most significantly it enhanced the customer experience. The experience fostered trust and confidence among customers and the virtuous feedback loop catapulted HDFC bank into the league of elite private sector banks in the country. HDFC banks biggest differentiator from others is its robust set of policies that they worked on backed by quality service. Clear de-risking policies in a high risk Indian market have paid rich dividends to a brand run with great vision and strategy. When others concentrated on numbers, HDFC bank concentrated on quality. That made them an extremely respected bank to deal with. Power Creation: With the vision of being one-stop financial superstore in mind, the bank operates in three segments: Personal Banking, Wholesale Banking, and NRI Services. The Personal Banking segments provides various deposit products, exclusive banking for high net-worth individuals including Wealth Advisory, Private banking and Personal loans such as auto, personal, home, gold, business loans and more. This segment also is the distribution point for third party financial products, such as Mutual Funds and Insurance. In the space of Personal Banking, HDFC banks credit Cards are also enormously trusted. Here as well some well-crafted strategies of the past have yielded brilliant results for the bank. One of the key success factors for HDFC bank is clear de-risked business strategies that not only ensure the right revenue inflow but a loyal customer base. The Wholesale Banking segment provides loan and transaction services to large corporate organizations, emerging corporate organizations, small and medium enterprises and institutional customers. It also offers deposit and transaction banking products, working capital and term finance, foreign exchange products and the like. Other services include trade services, cash management, money market, custodial, tax collection and electronic banking. In addition, it provides correspondent bank services to co-operative banks, private banks, foreign banks and regional rural banks and investment services for non-resident Indians. Communication Strategy: The positioning strategy in recent years has been to position the bank as a one-stop financial supermarket. The objective of the communication has not just been acquisition of new customers, but also creating product awareness, enhancing usage and providing value-adds to customers. The campaigns from HDFC bank have always focused on that and their tagline ‘We Understand Your World only carries the legacy forward. Advertisement campaigns are aimed at highlighting how a product fulfils an identified customer need. The communication showcases the customer benefit first showcasing the banks commitment towards excellence in customer service facilitated through various means, especially technology. The bank also compliments its visual media presence with below the line activities including innovative programmes such as the Merits Scholarship plan which received high acclamation. Magical factors: As a brand, HDFC bank remains committed to India and enhancing the financial service space for everyone in the country. HDFC bank plans to bring financial viability in the next five years to 10 million families at the bottom of the pyramid through supporting microfinance programmes which can be driven by the bank through self help groups rather than just relying on microfinance institutions. The relentless pursuit of efficiency through technology also makes the bank a customer favourite. Their latest innovation is the ‘My Favourite features at ATMs which help customers reduce the time they spend at the ATM. The feature enables the consumer to customize his most often used withdrawal amount thereby speeding up the process by about 40%. It is the focus on little things also that has made HDFC bank such a customer centric bank and is the heart and soul of the brand. Brand Ethos: HDFC bank has always been about making customers comfortable thereby earning their trust. Whether it is through offering transparent products with no hidden fine print or through technological enhancements, HDFC bank has always paid attention to understand customer needs, reinforcing the trust it holds among customers. Its current tagline â€Å"We Understand Your World† is only apt in the sense that if theres one word youd like to associate with HDFC bank it has to be ‘understanding. What is a Brand? The word brand is derived from the Old Norse â€Å"brandr† meaning to burn. It refers to the practice of producers burning their mark (or brand) onto their products. When the technique of branding first started, it was meant to make identifying and differentiating a product easier. Over time, brands came to embrace a performance or benefit promise, for the product, certainly, but eventually also for the company behind the brand. Today, brand plays a much bigger role. Brands have been co-opted as powerful symbols in larger debates about economics, social issues, and politics. The power of brands to communicate a complex message quickly, with emotional impact and the ability of brands to attract media attention makes them an ideal tool in the hands of activists. Brand is the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and relates to key constituencies i.e. customers, staff, partners, investors etc. Brand identity and image Brand identity is the outward expression of a brand, including its name, trademark, communications and visual appearance. Because the identity is assembled by the brand owner, it reflects how the owner wants the consumer to perceive the brand and by extension the branded company, organization, product or service. This is in contrast to the brand image, which is a customers mental picture of a brand. The brand owner will seek to bridge the gap between the brand image and the brand identity Brand awareness Brand awareness refers to customers ability to recall and recognize the brand under different conditions and link to the brand name, logo and jingles etc., to certain associations in memory. It helps the customers to understand to which product or service category the particular brand belongs and what products and services are sold under the brand name. It also ensures that customers know which of their needs are satisfied by the brand through its products. Brand awareness is of critical importance since customers will not consider your brand if they are not aware of it. Brand Tracking The role of brand tracking methodologies is to monitor the health and the value of your brands. These are the business equivalent of taking your temperature or reading your pulse they can tell you quite reliably (within statistically-dictated tolerances) whether you are ill or well, and even how ill or how well. They can also point to certain symptoms. However, if you want to know how to get better, you may have to go to see a doctor (or, in this case, a consultant/marketing research agency using sophisticated diagnostic and prognostic techniques) Effective brand management relies on getting timely and accurate information from the target audiences. Brand tracking involves designing a program of measurement that is completed on a regular schedule to allow for trend analysis and comparison. Some of the key metrics that are involved in tracking a brand include: Brand awareness and familiarity Brand perceptions Brand positioning Delivery on brand promise Perceptions of competitive brands What are marketing collaterals? Marketing collaterals consists of printed materials that describe a business and its products and services. Marketing collateral includes brochures, posters, banners, standees and other printed materials produced by or for an organization. Types of the marketing collaterals used in HDFC bank are displayed as follows: MARKETING COLLATERALS WINDOW GLAZINGTENT CARDS LCD TVSTANDEE BANNERLEAFLETS POSTERNOTICE BOARD DESCRIPTION OF THE PROJECT Impact of marketing collaterals in branches: Every bank has several branches spread wide all over. As we enter a branch we witness many informative items such as banners, posters, standees, leaflets, window glazing, etc. These are known as marketing collaterals. These collaterals are put up with the intention of being read and used by every individual, customer or non-customer, whosoever enters the branch for whatever purpose. They carry information regarding new offers, schemes, rates, changes in banking operations, RBI implications, list of services provided, etc. These are meant to grab customer attention and to probe them into enquiring about the information displayed. It not only helps in improving sales opportunities but also helps in spreading information about the bank and its services. By observing and studying how effective these collaterals actually are, we could do a cost-benefit analysis and also provide recommendations on improving the effectiveness and usefulness of these collaterals by making desired modifications. The project involves observing visitors and also using questionnaires to identify the effective usage of marketing collaterals in the branches of HDFC bank spread over Mumbai city. Brand tracking of HDFC bank in semi-urban regions of India: A brand is defined as a name, term, sign, symbol or design or a combination of them, intended to identify the goods or services of one seller or a group of sellers and to differentiate them from those of competitors. It is very difficult to understand the perception that people have about a particular brand. The role of brand tracking is to monitor the health and the value of a particular brand. It can tell you quite reliably how are the brand performing and what is the image of the brand, as perceived by the people. Brand tracking can point out the reasons why a brand is not performing well and can also recommend suggestions on improving the brand image. In this project, I will be using questionnaires to interview already existing customers as well as non-customers in semi-urban areas of selected cities of India about how they feel about HDFC bank and its services. Interviews would be done face-to-face or door-to-door. Analysis will be made from the data obtained and the current brand image in the minds of people can be formed. Accordingly, suggestions can be provided on how the brand image can be improvised. OBJECTIVES OF THE PROJECT Impact of marketing collaterals in branches: HDFC bank has 1780 branches and 5231 ATMs in 833 Indian towns and cities. Every branch has several marketing collaterals placed with the intention of spreading awareness about the bank and for improving sales. HDFC bank incurs expenses to put up these marketing collaterals. If the collaterals do not help the bank up to the desired extent at which the bank requires then it is considered that the bank is making losses on these marketing collaterals. The core objective of this project is to study the usefulness of marketing collaterals and to identify the obstacles that are faced by the customer/visitor in utilizing these collaterals. Thus, changes can be suggested in order to improve the utility of these marketing collaterals. Brand tracking of HDFC bank in semi-urban regions of India: A brand plays a very vital role in the sales of any company. The image that people have about a certain brand influences them to make decision regarding whether to use a certain product or service of that particular brand. Thus, in order to improve sales, it is very important to improve the brands image in the minds of people. Brand tracking is a methodology which helps in tracking and identifying the brands image i.e. what people perceive about the particular company. Identifying the brands image is very helpful in placing marketing strategies. The objective of this project is to track the image of HDFC bank in the minds of its customers as well as non-customers in semi-urban markets of India and identifying the banks brand position as compared to its competitors. BENEFITS TO THE ORGANIZATION With the help of this survey, HDFC Bank can identify how much impact its each marketing collaterals has on the customers and which are the collaterals which are not helpful or fail to induce enquiries from the customers. Also the reason behind the collaterals not being attractive are found out and accordingly modifications are suggested. Thus, the effectiveness of the marketing collaterals at various branches of Mumbai city can be increased. The brand tracking survey would help HDFC Bank to identify what people in semi-urban regions perceive about it. Also it can know where it stands as compared to its competitors and what people understand about HDFC Banks local taglines. The brand awareness, visibility, likability and its recall value is calculated. Future marketing strategies can be designed using this information. Apart from these core objectives, HDFC Bank can also use the database collected by the survey for generating leads and other such purposes. LIMITATIONS OF THE STUDY As the method of communication used for the survey is face-to-face or door-to-door, the limitations include limited geographical flexibility, high cost and difficulty in call back or follow-up. The entire surveys, research, analysis and decisions are based on the primary data collected by interviewing people from different cities. So the project is highly reliable on the perceptions, thoughts and ideas of people, which are ever changing. Also measuring the cognitive, affective and behavioural components of an attitude is a limitation. The project on brand tracking is limited to the semi-urban regions of India and does not include the urban cities. RESEARCH PROCESS ADOPTED Both the projects that have been selected are research based projects. To study the impact of marketing collaterals in the branches of HDFC bank in Mumbai city as well as for tracking the image of HDFC bank in semi-urban regions, a research had to be made which followed a process that is divided in 7 steps which are as follows: The entire research process has been designed keeping these 7 steps in mind. Accordingly, a schedule was formed and the stipulated time frame was decided to complete the tasks of the schedule. This helped complete the projects in a smooth and systematically planned manner. THE SCHEDULE OF TASKS IS AS FOLLOWS METHODOLGY USED The methodology adopted for researching on both the projects is by collecting primary data through questionnaire method. Customers as well as non-customers are interviewed using questionnaires on face-to-face basis by visiting different semi-urban regions of a few cities where HDFC bank has its branches located at. Data collected from questionnaires will be used in percentage form as the primary data for making analysis. It is a stringent research methodology based on a perception based survey which would include parameters like brand awareness, brand image/perception, brand recall value, brand performance and brand association. The process for preparing the questionnaires for the brand tracking survey is by interviewing 100 people (random sampling) on what they feel are important attributes or features that they look for while selecting a bank for opening a CASA account. The next step is to select the features that have been desired by maximum number of people asked. These features are to be included in the questionnaire along with the other questions for tracking the brand image of HDFC bank. By multiplying the rank given by interviewees to the importance level of the attribute, a clear idea can be drawn as to where HDFC bank stands as compared to its competitors and in which areas the bank need to work upon. Also, the local taglines of HDFC Bank in different cities for example, Gujarati in Surat, Marathi in Aurangabad and so on has been included in the questionnaire for indentifying the understanding that people, of that particular region, have about the local tagline. In order to prepare the questionnaire to study the impact of marketing collaterals in branches, the most common marketing collaterals have been identified and included. The questionnaires are prepared with the aim of identifying the importance and effectiveness of each marketing collateral and the problems faced by the visitors in using these collaterals. For providing more clarity, both the questionnaires prepared are attached with this report. The entire data derived from the questionnaires regarding both the projects, is coded and saved in EXCEL sheets so that it can be included in the banks MIS and can be used by the bank in future whenever required. CITIES AND BRANCHES VISITED TILL DATE Lists of cities that have been visited for Brand Tracking of HDFC Bank is as follows: 1) Aurangabad People outside the branches of HDFC banks competitors i.e. ICICI bank, SBI and AXIS bank were interviewed using questionnaires that were prepared. 2) Surat Semi-urban regions near Surat city were visited i.e. Bardoli and Amroli. 3) Madhya Pradesh Semi-urban regions of M.P were visited i.e. Khandwa and Harda. 4) Rajkot Semi-urban regions of Rajkot were visited i.e. Wankaner, Metoda and Una. A list of branches of HDFC Bank in Mumbai that were visited to conduct the study on impact of marketing collaterals in branches is as follows: Hughes Road branch Sandoz house branch Khar Road branch Borivali branch Vashi branch Andheri branch Sanpada branch Zaveri branch APMC 2 branch Kandivili branch EXCEL sheets containing the entire information of the cities and branches visited along with the data collected is attached with this report. DATA FINDINGS OF MARKETING COLLATERALS SURVEY List of branches visited: Hughes Road branch Sandoz house branch Khar Road branch Borivali branch Vashi branch Andheri branch Sanpada branch Zaveri branch APMC 2 branch Kandivili branch Total number of people interviewed: 200 Data collected is as follows: 1) How often do you visit the branch? a) Very often 48% b) Less often 28% c) Rarely 24% 2) How much time do you spend in the branch at every visit? a) 5 to 10 minutes 17.5% b) 10 to 15 minutes 34% c) 15 to 20 minutes 20.5% d) Above 20 minutes 28% 3) Which of the following collaterals attract your attention the most? 4) Do you often spend time reading these collaterals? a) Yes 67.5% b) No 32.5% 5) Do you find it easy to read them? a) Yes 94% b) No 6% 6) If yes, does it induce you to inquire about it? a) Yes 75.5% b) No 24.5% 7) If no, what are the obstacles that prevent you from reading it? a) Location of the collateral 2.5% b) Font size/colour 2% c) Too much text matter 12% d) Language 0.5% e) Other issues 6% f) No issues 77% DATA FINDINGS ON BRAND TRACKING Cities Visited: Aurangabad, Surat (Bardoli and Amroli), Madhya Pradesh (Khandwa and Harda) and Rajkot (Una, Wankaner and Metoda) Total Number of peopleinterviewed: 200 Data collected is as follows: (The data provided is divided into three sections i.e. in terms of all the data collected, data collected from customers and data collected from non-customers) 1) Banks that the people were aware about are as follows: All data: HDFC bank 26.3% ICICI bank 21.8% State Bank of India 18% Axis bank 15% Other 18.8% Customers: HDFC bank 28.57% ICICI bank 19.72% State Bank of India 16.32% Axis bank 12.92% Other 22.44% Non-customers: HDFC bank 25.60% ICICI bank 22.51% State Bank of India 18.54% Axis bank 15.67% Other 17.66% 2) Public opinion about each bank with regards to the attributes mentioned as follows: a) Trust All data Customers Non-Customers b) Customer friendly staff All data Customers Non-customers c) Speed of services All data Customers Ranks ICICI HDFC SBI AXIS Impact of Marketing Collateral in Banks Impact of Marketing Collateral in Banks INTRODUCTION About HDFC Bank: HDFC Bank was incorporated in August 1994, and, currently has a nationwide network of 2000 Branches and 5,471 ATMs in 996 Indian towns and cities. Differentiate to lead: Trust is a bankers greatest currency and a great banking and financial services brand can be built only on a strong foundation of trust. That pretty much has been HDFC banks story as it emerged from the image of a state owned housing finance corporation to a slick new age universal bank. Incorporated in 1994, the banks contribution to the bustle of post liberalization has been incredible. The banks service offerings include a spectrum of innovative products in retail banking, wholesale banking, the capital markets and many more areas growing consistently at 25-30 percent for over a decade. This has been driven by HDFC banks decision to adopt technology as its backbone. Not only did the technological revolution cut down costs but most significantly it enhanced the customer experience. The experience fostered trust and confidence among customers and the virtuous feedback loop catapulted HDFC bank into the league of elite private sector banks in the country. HDFC banks biggest differentiator from others is its robust set of policies that they worked on backed by quality service. Clear de-risking policies in a high risk Indian market have paid rich dividends to a brand run with great vision and strategy. When others concentrated on numbers, HDFC bank concentrated on quality. That made them an extremely respected bank to deal with. Power Creation: With the vision of being one-stop financial superstore in mind, the bank operates in three segments: Personal Banking, Wholesale Banking, and NRI Services. The Personal Banking segments provides various deposit products, exclusive banking for high net-worth individuals including Wealth Advisory, Private banking and Personal loans such as auto, personal, home, gold, business loans and more. This segment also is the distribution point for third party financial products, such as Mutual Funds and Insurance. In the space of Personal Banking, HDFC banks credit Cards are also enormously trusted. Here as well some well-crafted strategies of the past have yielded brilliant results for the bank. One of the key success factors for HDFC bank is clear de-risked business strategies that not only ensure the right revenue inflow but a loyal customer base. The Wholesale Banking segment provides loan and transaction services to large corporate organizations, emerging corporate organizations, small and medium enterprises and institutional customers. It also offers deposit and transaction banking products, working capital and term finance, foreign exchange products and the like. Other services include trade services, cash management, money market, custodial, tax collection and electronic banking. In addition, it provides correspondent bank services to co-operative banks, private banks, foreign banks and regional rural banks and investment services for non-resident Indians. Communication Strategy: The positioning strategy in recent years has been to position the bank as a one-stop financial supermarket. The objective of the communication has not just been acquisition of new customers, but also creating product awareness, enhancing usage and providing value-adds to customers. The campaigns from HDFC bank have always focused on that and their tagline ‘We Understand Your World only carries the legacy forward. Advertisement campaigns are aimed at highlighting how a product fulfils an identified customer need. The communication showcases the customer benefit first showcasing the banks commitment towards excellence in customer service facilitated through various means, especially technology. The bank also compliments its visual media presence with below the line activities including innovative programmes such as the Merits Scholarship plan which received high acclamation. Magical factors: As a brand, HDFC bank remains committed to India and enhancing the financial service space for everyone in the country. HDFC bank plans to bring financial viability in the next five years to 10 million families at the bottom of the pyramid through supporting microfinance programmes which can be driven by the bank through self help groups rather than just relying on microfinance institutions. The relentless pursuit of efficiency through technology also makes the bank a customer favourite. Their latest innovation is the ‘My Favourite features at ATMs which help customers reduce the time they spend at the ATM. The feature enables the consumer to customize his most often used withdrawal amount thereby speeding up the process by about 40%. It is the focus on little things also that has made HDFC bank such a customer centric bank and is the heart and soul of the brand. Brand Ethos: HDFC bank has always been about making customers comfortable thereby earning their trust. Whether it is through offering transparent products with no hidden fine print or through technological enhancements, HDFC bank has always paid attention to understand customer needs, reinforcing the trust it holds among customers. Its current tagline â€Å"We Understand Your World† is only apt in the sense that if theres one word youd like to associate with HDFC bank it has to be ‘understanding. What is a Brand? The word brand is derived from the Old Norse â€Å"brandr† meaning to burn. It refers to the practice of producers burning their mark (or brand) onto their products. When the technique of branding first started, it was meant to make identifying and differentiating a product easier. Over time, brands came to embrace a performance or benefit promise, for the product, certainly, but eventually also for the company behind the brand. Today, brand plays a much bigger role. Brands have been co-opted as powerful symbols in larger debates about economics, social issues, and politics. The power of brands to communicate a complex message quickly, with emotional impact and the ability of brands to attract media attention makes them an ideal tool in the hands of activists. Brand is the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and relates to key constituencies i.e. customers, staff, partners, investors etc. Brand identity and image Brand identity is the outward expression of a brand, including its name, trademark, communications and visual appearance. Because the identity is assembled by the brand owner, it reflects how the owner wants the consumer to perceive the brand and by extension the branded company, organization, product or service. This is in contrast to the brand image, which is a customers mental picture of a brand. The brand owner will seek to bridge the gap between the brand image and the brand identity Brand awareness Brand awareness refers to customers ability to recall and recognize the brand under different conditions and link to the brand name, logo and jingles etc., to certain associations in memory. It helps the customers to understand to which product or service category the particular brand belongs and what products and services are sold under the brand name. It also ensures that customers know which of their needs are satisfied by the brand through its products. Brand awareness is of critical importance since customers will not consider your brand if they are not aware of it. Brand Tracking The role of brand tracking methodologies is to monitor the health and the value of your brands. These are the business equivalent of taking your temperature or reading your pulse they can tell you quite reliably (within statistically-dictated tolerances) whether you are ill or well, and even how ill or how well. They can also point to certain symptoms. However, if you want to know how to get better, you may have to go to see a doctor (or, in this case, a consultant/marketing research agency using sophisticated diagnostic and prognostic techniques) Effective brand management relies on getting timely and accurate information from the target audiences. Brand tracking involves designing a program of measurement that is completed on a regular schedule to allow for trend analysis and comparison. Some of the key metrics that are involved in tracking a brand include: Brand awareness and familiarity Brand perceptions Brand positioning Delivery on brand promise Perceptions of competitive brands What are marketing collaterals? Marketing collaterals consists of printed materials that describe a business and its products and services. Marketing collateral includes brochures, posters, banners, standees and other printed materials produced by or for an organization. Types of the marketing collaterals used in HDFC bank are displayed as follows: MARKETING COLLATERALS WINDOW GLAZINGTENT CARDS LCD TVSTANDEE BANNERLEAFLETS POSTERNOTICE BOARD DESCRIPTION OF THE PROJECT Impact of marketing collaterals in branches: Every bank has several branches spread wide all over. As we enter a branch we witness many informative items such as banners, posters, standees, leaflets, window glazing, etc. These are known as marketing collaterals. These collaterals are put up with the intention of being read and used by every individual, customer or non-customer, whosoever enters the branch for whatever purpose. They carry information regarding new offers, schemes, rates, changes in banking operations, RBI implications, list of services provided, etc. These are meant to grab customer attention and to probe them into enquiring about the information displayed. It not only helps in improving sales opportunities but also helps in spreading information about the bank and its services. By observing and studying how effective these collaterals actually are, we could do a cost-benefit analysis and also provide recommendations on improving the effectiveness and usefulness of these collaterals by making desired modifications. The project involves observing visitors and also using questionnaires to identify the effective usage of marketing collaterals in the branches of HDFC bank spread over Mumbai city. Brand tracking of HDFC bank in semi-urban regions of India: A brand is defined as a name, term, sign, symbol or design or a combination of them, intended to identify the goods or services of one seller or a group of sellers and to differentiate them from those of competitors. It is very difficult to understand the perception that people have about a particular brand. The role of brand tracking is to monitor the health and the value of a particular brand. It can tell you quite reliably how are the brand performing and what is the image of the brand, as perceived by the people. Brand tracking can point out the reasons why a brand is not performing well and can also recommend suggestions on improving the brand image. In this project, I will be using questionnaires to interview already existing customers as well as non-customers in semi-urban areas of selected cities of India about how they feel about HDFC bank and its services. Interviews would be done face-to-face or door-to-door. Analysis will be made from the data obtained and the current brand image in the minds of people can be formed. Accordingly, suggestions can be provided on how the brand image can be improvised. OBJECTIVES OF THE PROJECT Impact of marketing collaterals in branches: HDFC bank has 1780 branches and 5231 ATMs in 833 Indian towns and cities. Every branch has several marketing collaterals placed with the intention of spreading awareness about the bank and for improving sales. HDFC bank incurs expenses to put up these marketing collaterals. If the collaterals do not help the bank up to the desired extent at which the bank requires then it is considered that the bank is making losses on these marketing collaterals. The core objective of this project is to study the usefulness of marketing collaterals and to identify the obstacles that are faced by the customer/visitor in utilizing these collaterals. Thus, changes can be suggested in order to improve the utility of these marketing collaterals. Brand tracking of HDFC bank in semi-urban regions of India: A brand plays a very vital role in the sales of any company. The image that people have about a certain brand influences them to make decision regarding whether to use a certain product or service of that particular brand. Thus, in order to improve sales, it is very important to improve the brands image in the minds of people. Brand tracking is a methodology which helps in tracking and identifying the brands image i.e. what people perceive about the particular company. Identifying the brands image is very helpful in placing marketing strategies. The objective of this project is to track the image of HDFC bank in the minds of its customers as well as non-customers in semi-urban markets of India and identifying the banks brand position as compared to its competitors. BENEFITS TO THE ORGANIZATION With the help of this survey, HDFC Bank can identify how much impact its each marketing collaterals has on the customers and which are the collaterals which are not helpful or fail to induce enquiries from the customers. Also the reason behind the collaterals not being attractive are found out and accordingly modifications are suggested. Thus, the effectiveness of the marketing collaterals at various branches of Mumbai city can be increased. The brand tracking survey would help HDFC Bank to identify what people in semi-urban regions perceive about it. Also it can know where it stands as compared to its competitors and what people understand about HDFC Banks local taglines. The brand awareness, visibility, likability and its recall value is calculated. Future marketing strategies can be designed using this information. Apart from these core objectives, HDFC Bank can also use the database collected by the survey for generating leads and other such purposes. LIMITATIONS OF THE STUDY As the method of communication used for the survey is face-to-face or door-to-door, the limitations include limited geographical flexibility, high cost and difficulty in call back or follow-up. The entire surveys, research, analysis and decisions are based on the primary data collected by interviewing people from different cities. So the project is highly reliable on the perceptions, thoughts and ideas of people, which are ever changing. Also measuring the cognitive, affective and behavioural components of an attitude is a limitation. The project on brand tracking is limited to the semi-urban regions of India and does not include the urban cities. RESEARCH PROCESS ADOPTED Both the projects that have been selected are research based projects. To study the impact of marketing collaterals in the branches of HDFC bank in Mumbai city as well as for tracking the image of HDFC bank in semi-urban regions, a research had to be made which followed a process that is divided in 7 steps which are as follows: The entire research process has been designed keeping these 7 steps in mind. Accordingly, a schedule was formed and the stipulated time frame was decided to complete the tasks of the schedule. This helped complete the projects in a smooth and systematically planned manner. THE SCHEDULE OF TASKS IS AS FOLLOWS METHODOLGY USED The methodology adopted for researching on both the projects is by collecting primary data through questionnaire method. Customers as well as non-customers are interviewed using questionnaires on face-to-face basis by visiting different semi-urban regions of a few cities where HDFC bank has its branches located at. Data collected from questionnaires will be used in percentage form as the primary data for making analysis. It is a stringent research methodology based on a perception based survey which would include parameters like brand awareness, brand image/perception, brand recall value, brand performance and brand association. The process for preparing the questionnaires for the brand tracking survey is by interviewing 100 people (random sampling) on what they feel are important attributes or features that they look for while selecting a bank for opening a CASA account. The next step is to select the features that have been desired by maximum number of people asked. These features are to be included in the questionnaire along with the other questions for tracking the brand image of HDFC bank. By multiplying the rank given by interviewees to the importance level of the attribute, a clear idea can be drawn as to where HDFC bank stands as compared to its competitors and in which areas the bank need to work upon. Also, the local taglines of HDFC Bank in different cities for example, Gujarati in Surat, Marathi in Aurangabad and so on has been included in the questionnaire for indentifying the understanding that people, of that particular region, have about the local tagline. In order to prepare the questionnaire to study the impact of marketing collaterals in branches, the most common marketing collaterals have been identified and included. The questionnaires are prepared with the aim of identifying the importance and effectiveness of each marketing collateral and the problems faced by the visitors in using these collaterals. For providing more clarity, both the questionnaires prepared are attached with this report. The entire data derived from the questionnaires regarding both the projects, is coded and saved in EXCEL sheets so that it can be included in the banks MIS and can be used by the bank in future whenever required. CITIES AND BRANCHES VISITED TILL DATE Lists of cities that have been visited for Brand Tracking of HDFC Bank is as follows: 1) Aurangabad People outside the branches of HDFC banks competitors i.e. ICICI bank, SBI and AXIS bank were interviewed using questionnaires that were prepared. 2) Surat Semi-urban regions near Surat city were visited i.e. Bardoli and Amroli. 3) Madhya Pradesh Semi-urban regions of M.P were visited i.e. Khandwa and Harda. 4) Rajkot Semi-urban regions of Rajkot were visited i.e. Wankaner, Metoda and Una. A list of branches of HDFC Bank in Mumbai that were visited to conduct the study on impact of marketing collaterals in branches is as follows: Hughes Road branch Sandoz house branch Khar Road branch Borivali branch Vashi branch Andheri branch Sanpada branch Zaveri branch APMC 2 branch Kandivili branch EXCEL sheets containing the entire information of the cities and branches visited along with the data collected is attached with this report. DATA FINDINGS OF MARKETING COLLATERALS SURVEY List of branches visited: Hughes Road branch Sandoz house branch Khar Road branch Borivali branch Vashi branch Andheri branch Sanpada branch Zaveri branch APMC 2 branch Kandivili branch Total number of people interviewed: 200 Data collected is as follows: 1) How often do you visit the branch? a) Very often 48% b) Less often 28% c) Rarely 24% 2) How much time do you spend in the branch at every visit? a) 5 to 10 minutes 17.5% b) 10 to 15 minutes 34% c) 15 to 20 minutes 20.5% d) Above 20 minutes 28% 3) Which of the following collaterals attract your attention the most? 4) Do you often spend time reading these collaterals? a) Yes 67.5% b) No 32.5% 5) Do you find it easy to read them? a) Yes 94% b) No 6% 6) If yes, does it induce you to inquire about it? a) Yes 75.5% b) No 24.5% 7) If no, what are the obstacles that prevent you from reading it? a) Location of the collateral 2.5% b) Font size/colour 2% c) Too much text matter 12% d) Language 0.5% e) Other issues 6% f) No issues 77% DATA FINDINGS ON BRAND TRACKING Cities Visited: Aurangabad, Surat (Bardoli and Amroli), Madhya Pradesh (Khandwa and Harda) and Rajkot (Una, Wankaner and Metoda) Total Number of peopleinterviewed: 200 Data collected is as follows: (The data provided is divided into three sections i.e. in terms of all the data collected, data collected from customers and data collected from non-customers) 1) Banks that the people were aware about are as follows: All data: HDFC bank 26.3% ICICI bank 21.8% State Bank of India 18% Axis bank 15% Other 18.8% Customers: HDFC bank 28.57% ICICI bank 19.72% State Bank of India 16.32% Axis bank 12.92% Other 22.44% Non-customers: HDFC bank 25.60% ICICI bank 22.51% State Bank of India 18.54% Axis bank 15.67% Other 17.66% 2) Public opinion about each bank with regards to the attributes mentioned as follows: a) Trust All data Customers Non-Customers b) Customer friendly staff All data Customers Non-customers c) Speed of services All data Customers Ranks ICICI HDFC SBI AXIS

Premature Infants Essay -- Health, NICU

Thousands of infants are born prematurely on an annual basis, and it is a challenge in the neonatal intensive care unit (NICU) to facilitate parent-child attachment while still providing the safest clinical environment for the infant. One significant area of research where premature infants are concerned is the effect of early skin to skin contact (SSC), or kangaroo care, between the parent(s) and child during their stay in the NICU. Although it has been found that early and frequent SSC promotes positive physiological responses in preterm infants, there is mostly speculative data regarding the long-term psychosocial effects where parent-infant bonding is concerned. An important question for the clinician working in this specialty area to find a quantifiable answer for is, â€Å"Do parents who are permitted to touch and/or hold their infant in the NICU bond with their infant better than those who are not able to do this?† This type of question is structured in the PICO mod el, which is one of the most common models used in evidenced-based practice (EBP). The question is structured in a way that the patient population and practice or intervention are clearly identified, making it easier for the researcher to find relevant research data using the internet and databases. More specifically, PICO can be broken down into: P (patient population or condition of interest), I (intervention of interest), C (comparison of interest), and O (outcome of interest). (Schmidt & Brown, 2012) For the question at hand, the P (population) was parents of infants in the NICU, the I (intervention of interest) considered was the ability to touch and/or hold their infant, C (comparison) was parents who were not permitted physical contact with their infant,... ...es have to realize that they are not just caring for a premature infant, but also a new family. It is also important for the nurse to understand that the mothers’ and fathers’ approach to touching and bonding with their infant may differ. Although quantitative data from Chiu and Anderson (2009) did not reveal significant differences between the control group and the SSC group at 18 months, the data from Latva et al. (2008) showed significant behavioral differences at six years old when infants were touched as newborns and formed a secure attachment. Therefore, for the health and well-being of both parents and child, time and opportunity to have SSC and bonding experiences must be priorities in the plan of care for infants in the NICU. As one mother stated, â€Å"I need to be allowed to feel that he is mine.† (Fegran, Helseth, & Fagermoen, 2007, pg. 813)

Books especially Great Expectations Essay

Pip is very childlike the way Dickens describes him, almost naive and he has a large imagination.Dickens shows Pip’s naivety by telling the reader Pip believes his mothers name was ‘also Georgina’ as that was written on the gravestone.  Pip is introduced when he is at the graveyard.  Dickens aims for the readers empathy by telling us that five of his siblings are dead and buried with his mother and father.  The historical context Dickens used was that in the 1800’s children died young.  Then we are introduced to the criminal who we later learn is called Abel Magwitch. When Pip meets the convict he is in irons, rags and is hungry.  Dickens showed us this man was of lower class by the way he spoke and the fact his did not wear a hat like gentlemen did.  Ã¢â‚¬ËœA man with no hat, and broken shoes.’  Abel comes off as a scary man however once he has food and a file for his irons, his attitude changes.  Dickens tries to get sympathy for Abel by the way he describes him as having a limp and using his arms to warm himself up as well holding himself together. Estella is introduced in chapter eight.  Estella is the adopted daughter of Miss Havisham; Estella was brought up to hate men by Miss. Havisham.  This causes Estella to poke fun at many aspects of Pip.  She has been taught well like most upper class children and Dickens shows this by her speech and appearance.  Ã¢â‚¬ËœDon’t be ridiculous boy†¦Ã¢â‚¬â„¢, she believes herself to be higher and more important than Pip due to her being of a higher class.  Miss. Havisham was a wealthy woman who got jilted at the alter, her life went down hill from there as if she was stuck in the time.  We can see that from the way Dickens describes the way her house was decorated.  Dickens makes Miss. Havisham come over as a bitter spiteful lady by using her speech and actions. ‘†Sometimes I have sick fantasies.† She went on.’  The Setting.  The first chapter is set in a graveyard which gives the reader an eerie yet calm feeling until the convict appears changing the atmosphere to dramatic.  Dickens uses words like ‘overgrown’, ‘forgotten’ and ‘bleak’ to create the sense of setting and atmosphere.  He then goes to use words like ‘terrible’ and ‘fearful’ to fit into the new dramatic setting.  Towards the end of chapter one, Dickens uses nearly a full paragraph on just describing the setting.’†¦ sky was just a row of long angry, red lines and black lines intermixed.’   This gives off a rather calming yet suspenseful atmosphere. Chapter eight is started with a strong sense of suspense and curiosity, the setting and atmosphere being both questionable and fearful.  Dickens uses words like ‘scornful’, ‘dark’ and ‘uncomfortable’ to successfully create an atmosphere; he describes Miss. Havisham as almost skeleton like then he continues to actually have Pip compare her to a wax skeleton.  Dickens uses words like ‘hollow eyes’, ‘faded skin’ and very slim’ to get his point across.When comparing the two settings they are very similar by that way they are both set in a dark settings and suspenseful atmospheres.   The storyline. The entire book is mainly focussed around Pip’s days and his meeting of new people in both different classes.  Chapter one is focussed on Pip meeting the convict, who is of a lower class and then chapter eight is focussed on Pip meeting Estella and Miss. Havisham who are of a higher class.  The story is about Pip and his feelings when he meets each of these people as well as the expectations he has for himself once meeting those people.  Pip tries to raise his expectations for himself once he’s met Estella. Dickens chooses everything carefully when writing a storyline, like names for instance he describes calling upon Estella in chapter eight as ‘†¦ her light came along the dark passage like a star.’ Estella is actually Latin for star so you can tell he chose the name wisely as well as fitting historical context into the chapter.  He also uses pat experiences to help write about events in his books especially Great Expectations.