Leadership Development Paper Essay Example | Topics and Well Written Essays - 1500 words

Leadership Development Paper - Essay Example After all, the ideal score for MA should be within the range of 2.5 to 3.5. The ideal score for TA should be equal to 4.0 to 4.5. On the other hand, the idea score for MP and PA should be less than 2.5 and 2.0, respectively. This means that the sub-averages at some point and in general have failed to reach the ideal limit required for the ideal scores. Based on Figure 2, my scores are not actually far from the others. However, it is remarkably obvious that I almost follow the same pattern with Sub#3. We both have higher scores when it comes to MP and PA, which is quite the reverse case of Sub#1 and Sub#2. In order to define my consistency across others, it is important to include the ideal scores in the actual comparison. As noticed in Figure 3, it follows that I might have become one of the other samples with remarkable pattern when it comes to the actual result and the standing with reference to the ideal scores. I remarkably have closer resemblance of my result to Sub#3, whereas, Sub#1 and Sub#2 have closer consistency with the ideal scores somewhere in MA, MP and PA. However, when it comes to II, IM, IS, IC, and TA, I have the same consistency with others because of my scores on these factors that are somewhere at least one unit below the limit, like any of the other samples. Based on the illustrations shown from Figures 1, 2 and 3, I can say that I got higher scores in MP and PA, which are higher than the ideal scores. For this reason, among the important weaknesses that I may have to work on in my leadership is the thing about being too passive. I scored higher in passive leadership, which means that I have to improve my ability to become more active, or at some point, eliminate the possibility of being too passive. On the other hand, my important strength lies on the point that I am somewhere good to become inspirational motivator, because of the strong association to ignite influence, intellectual stimulation and so

Internet Technology, Marketing, and Security Research Paper - 1

Internet Technology, Marketing, and Security - Research Paper Example Basically, social media marketing involves the use of social media such as Facebook, YouTube and Twitter to market products and services. Given the personalized nature of the social networks, social media marketing provides marketers with the ability to personalize their advertising in a way that meets the needs of the targeted audience and hence is a bet means of advertising (Smith, 2010). The use of social media marketing has gained a lot of recognition in the recent past due to the various flexibilities and the increased number of audience that comes with it. Social media marketing is considerable cost effective in comparison to other traditional modes of marketing. The moment an advertisement has been operationalized over the social media, it becomes easy to woo customers to do many things, including making orders, placing recommendations or visiting the website of the marketer. Because the social media is already an attraction, marketers do not need to market their products and services directly, but take advantage of the influence of the social media to attract customers to their products and services (Mangold & Faulds, 2009). ... People only visit such websites when they are interested in them. However, the case with social media is different. People frequent them to cat up with friends, watch new videos or post status update. In the process, however, they can click on advertisements that concern them. Social media marketing, is thus initiated by the users themselves and the marketer only has to post the advert while leaving the rest to the potential customers (Kaplan & Haenlein, 2010). Advantages and Disadvantages of Social Media Marketing Most businesses have adopted the use of social media marketing because of the benefits that come with it, particularly the increased ability of organizations to build brand recognition. Organizations have adopted social media marketing because it allows them build their brands and their businesses. It gives them ability to eavesdrop while pressing the big digital ear up against the computer screen (Kaplan & Haenlein, 2010). Social media marketing provides a rare opportunit y of getting immediate feedback about products and services and their performance in the market. Besides, they provide organization with more information about their competitors and other information relevant the performance of the organizations. Organizations that take their time to response and correct all the concerns about their products are in a good position to harvest huge benefits from social media advertising (Drury, 2008). However, like all other good things, social marketing has a downside. Among all the advertising channels, social marketing offers the longest odds. Social marketing becomes a tall order because of the channel itself. It is big and very authoritative, but not under the marketers direct and absolute control. In some

Role of Brand Elements in Developing Brand Equity Essay

Role of Brand Elements in Developing Brand Equity - Essay Example It enhances customer loyalty towards a particular product or service. It helps a product or service to distinguish itself from other products or services. Brands have different attributes which help them to cement their place in the minds of consumers. According to Kathiravana, et al., (2010) â€Å"Brand attributes consist of ‘bits’ of information that are linked to a brand name in consumer memory and that, when combined with the brand name, make up a brand’s image†( p.21) â€Å"Brand Equity is the value and strength of the Brand that decides its worth. It can also be defined as the differential impact of brand knowledge on consumer’s response to the Brand Marketing† (Brand Equity - Meaning and Measuring Brand Equity, 2013). It is the value that a consumer gives to a particular brand. For example, iPhone 5, Nokia Lumia and Samsung Galaxy S3 are some of the leading smartphones available in the market at present. Apple Inc. is the second largest company in the world in terms of market capitalization and they are the most valuable technology company in the world at present. Samsung, on the other hand, is one of the rapidly emerging consumer electronics company in the world and its products are well accepted in the market. Nokia was the leader in the mobile phone manufacturing industry until recent times. All these factors or brand elements will influence the consumers when they go for the purchasing of a smartphone. This paper analyses the r ole of brand elements in developing brand equity. Some of the major elements of brand equity are; changing market share, profit margins, consumer recognition of logos and other visual elements, brand language associations made by consumers, consumers perceptions of quality and other relevant brand values (Wilson C. 2008).  

A day in the life of Alex Sander Case Study Example | Topics and Well Written Essays - 1250 words

A day in the life of Alex Sander - Case Study Example ndon, the 360-degree feedback is used as a confidential and anonymous system where the employees receive the feedback from the people who works with them. The people who provide the feedback at Landon consists of the employees in the downward hierarchy, the upward hierarchy and the peer groups and also the outsiders directly involved with the activities at Landon. From the sample of feedback form in the case, it seems that around ten to twelve people are embraced in the entire process of feedback. Every person providing the feedback is required to fill up an anonymous feedback form that involves a number of areas in the competencies at workplace. The anonymous form asks the participants to put their views on the form according to certain rated areas. The areas are the greatest strengths of the employees and those that require further developments in the workplace. The participants are also asked to cite examples of instances that can provide evidence to their comments. The person who receives feedback from the people in the organization is also needed to fill a self-rating form where the rating areas remain the same as that of others. The completely filled feedback forms are handed over to the employees and after the employees go through the form once, they are asked to meet their boss for counseling. 1.2 Mode of Using the 360-Degree Feedback The appraisal system of 360-degree feedback should be primarily used by the companies for fulfilling the following objectives: 1.2.1 Help Employees to Become More Effective The 360-degree feedback should be used as a tool of development for helping the employees in recognizing their strengths and weaknesses so that they can focus more on the strengths and reduce or remove the weaknesses for becoming more effective in achieving their assigned goals. If the appraisal can be done properly, it acts as a highly effective tool for development, both for the employees as well as for the companies as a whole. The process should be used in a way that provides the people an opportunity for citing feedback to the performance of their co-workers. The recipients of the feedback should be accordingly provided proper motivation so that they can excel in their jobs. 1.2.2 Measure Employee Performance The appraisal format should focus more on the competencies and behaviors of the employees rather than on the basic skills, objectives of performance and requirements of the job. This approach should be followed because these attributes of the employees are best observed and addressed by peers and managers as a part of the performance review and appraisal process annually. It is possible through the technique to review the management performance more appropriately. The 360-degree appraisal system should be used with proper and clear communication of the entire process to the employees. Solution to the Question No: 2 2.1 Behaviors of Alex that had Greater Impact on the Data of 360-Degree The people who are working under th e supervision of Alex Sander perceived his nature differently. This is because of the fact that Alex was dedicated towards his works and had consistently shown aggression in every job that he performed. But according to his peers, upward colleagues and downward colleagues, at certain times, his dedication takes the form of violence and this is the reason that Alex has received

Political science Essay Example | Topics and Well Written Essays - 750 words - 8

Political science - Essay Example This is because public philosophy that originates from protection of freedom of individuals can be used to denounce or support the intervention of the government in the economy. Conversely, Jeffry Frieden argues that the downfall of the effectiveness of the US government in managing its domestic economies was caused by the international economy growth and evolution. The growth and evolution of the international economy impacts directly or indirectly on the ability of functionality of a nation’s government to manage the domestic economy, hence resulting to the downfall of the local economy of the country. Rapid growth and evolution of the international economy in the 1970s reduced the US’s governmental effectiveness in managing its domestic economy because it affected the domestic political cleavage of the nation. This implies that the relationship between political performance and growth and evolution of the international economy is crucial. In evaluating the relationship between the two aspects, focus is directed towards a future of democracy that is achieved through civic virtue and self-governance. Democracy indirectly affects the development of a high and more stable domestic economy. Because of the increased growth and evolution of the international economy during the 1970s, the scope of marketing of the US broadened. Consequently, the effectiveness of the government to manage its domestic economy reduced. This is because America decided to sell commodities across borders. This was because of the many dimensions that the nation had to justify. The government has a significant role of protecting and contributing to the growth and development of the domestic economy of its nation. This is achieved by implementing various laws and regulations for the purpose of protecting local markets and domestic economic growth. However, due

Ecotourism Case Study Example | Topics and Well Written Essays - 1000 words - 1

Ecotourism - Case Study Example is involvement in the decision-making process.Thirdly, there is a valuation of cultural activities of the community within and local communities giving assistance to in the initiative of protecting the natural resources(Nature,2014). Thailand is endowed with a lot of natural resources and ecotourism sites. The ecotourism sites offer spectacular sceneries. Some of the destinations that attract visitors frequently include the Bokeo nature reserve, Chiang Mai, Ko Talu Island and Kaeng Kranchan National Park. These attraction sites offer different kinds of activities that are distinct from any other ordinary tour. The ecotourism sites offer unusual, exciting, and daring experience given the numerous kinds of wildlife found in the sites. Interestingly, visitors can interact with tigers and play with their cubs. Lovers of adventure can also take elephant rides, watch birds of different species flying, and participate in hikes inside the ecosystems. Some of the lodges that offer accommodation include the Asadang bed and breakfast, Ariyasomvilla, Praya Palazzo, Sala arun and many others. Visitors show their appreciation for nature by viewing birds flying early in the morning at the Doi Inthanon tourist attraction centre (Wild Planet Adventures, 2014). The travel document for the planned ecotourism will cover two weeks. On the first day, students will arrive at Thailand’s capital city airport of Bangkok. We will be welcome by officials of ecotourism site and head to a nearby hotel for supper. The night will be spent at Bhuthorn and Arum residence. On the second day, students will tour Chiang Mai by bus. The site has both an Elephant camp and a Tiger Rescue Center. During the day, students will be given time to play with the elephants and have a photo session. The next stop will be at the Tiger rescue Center where we will play with cubes for 30 minutes. Those who would have carried food for the animals will be allowed to feed them given that the management does not

Kidney Function and Alcohol Essay Example | Topics and Well Written Essays - 750 words

Kidney Function and Alcohol - Essay Example The first process, i.e. Ultrafiltration means filtration under immense pressure and takes place in the Bowman’s capsule. A hydrostatic pressure develops in the capsule because the efferent arteriole is narrower than the afferent arteriole owing to which water, glucose, amino acids, urea and salts enter the capsule from the glomerulus through podocytes (McNaught & Callander, 1975). The second process, i.e. Reabsorption helps to return useful constituents back into the blood stream. Reabsorption takes place in the convoluted tubules as well as in the Loop of Henle. Active Reabsorption takes place in the proximal convoluted tubule where entire glucose, sodium, potassium, uric acid and 75% water is reabsorbed. After this the liquid enters the Loop of Henle where further salts and water are again reabsorbed. Almost 80% of the water Reabsorption takes place in the proximal convoluted tubule and the Loop of Henle by obligatory Reabsorption. It is during Reabsorption that a counter cu rrent mechanism occurs and the urine is made hypertonic by regular exchange of sodium ions between the limbs of the Loop of Henle. Next, the urine passes into the distal convoluted tubule where the Reabsorption of water is initiated by a hormone named ADH or Vasopressin. Vasopressin or ADH is released by the posterior pituitary gland and play an important role in regulating the amount of urine formed. Absence of ADH in the distal convoluted tubule decreases Reabsorption of water and hence large amounts of urine is passed whereas increased amount of ADH, increases Reabsorption of water and the quantity of urine passed is much less. The last process is called Tubular secretion which takes place in the distal convoluted tubules and the collecting tubules. Tubular secretion is the opposite mechanism of tubular Reabsorption. Here, potassium ions are secreted to maintain the pH of the blood while sodium is reabsorbed by rennin-angiotensin mechanism (Dunn & Donnelly, 2008, pp79). After thi s the urine formed is voided through the urethra via the act of micturition. The kidneys not only help in elimination of harmful substances but also play an important role in maintaining blood volume. Kidneys are able to retain water and sodium, owing to hormone vasopressin and rennin-angiotensin mechanism help in regulating the blood volume too. Alcohol consumption is detrimental for the body in more ways than just one. It affects the liver, excretory system, circulatory system, respiratory system and is a major cause of disease such as liver cirrhosis, alcoholic hepatitis, cancer etc (Barclay et al, 2008). Both chronic and acute alcohol consumption is known to have adverse effects on the body especially on the excretory system because it taxes the kidneys heavily. Alcohol consumption impairs the efficiency of the kidneys and disturbs the fluid and electrolytic balance of the body. It has been observed that within half an hour of alcohol consumption, urine is excreted. The increase d loss of fluid through urine excretion leads to concentration of the electrolytes present in the blood. This is in fact the major reason that causes dehydration in people who consume alcohol. We are already aware of the fact that urine output depends largely on Anti-Diuretic hormone or Vasopressin. Vasopressin induces fluid conservation by the kidneys thereby concentrating the urine output. In the absence of this effect, the kidneys fail to conserve any fluid because of