Johnson & Johnson Essay Example | Topics and Well Written Essays - 1250 words

Johnson & Johnson - Essay ExampleThe organizations official website boasts of its major accomplishments, to wit The earths sixth-largest consumer health company The worlds largest and most diverse medical devices and diagnostics company The worlds fifth-largest biologics company And the worlds eighth-largest pharmaceuticals company (Johnson & Johnson, 2012). However, despite the accolades and marked successes, Johnson & Johnsons history was likewise met with a crucial crisis that threatened their global existence through the Tylenol incident in 1982. The essay hereby aims to present how Johnson & Johnson handled argument before anything was even suspected from the potential scare of deadly cyanide incorporated into Tylenol capsules. Corporate Profile The origin of Johnson & Johnson was traced from the enterprising talents of three brothers, Robert wood Johnson, James Wood Johnson and Edward Mead Johnson, who founded the organization in the year 1886 at radical Brunswick, New Jers ey, U.S.A. (Johnson & Johnson, 2012). The organization has acknowledged operating under the governance of a encourage system, termed Our Credo which was designed and developed by Robert Wood Johnson in 1943 (Johnson and Johnson, 2012). ... Since the organization indicated that they manage more than 250 operating companies in 60 countries employing approximately 118,000 people (Johnson & Johnson, 2012), their prudence structure necessitates the application of a decentralized approach where business segments are classified into consumer health care, medical devices and diagnostics, as well as presciption products, parallel to the products produced and marketed. diachronic Growth and Significant Developments prior to 1982 From information sourced from the Funding Universe (n.d.), the key developments for the organization prior to 1982 are as follows 1886 Johnson brothers begin producing dressings in New Brunswick, New Jersey. 1887 Company is incorporated as Johnson & Johnson. 1893 J ohnsons Baby Powder is introduced. 1921 Band-Aid brand adhesive bandages make their debut. 1924 Overseas expansion begins with the establishment of Johnson & Johnson Limited in the United Kingdom. 1932 Robert Johnson, cognize as the General, takes over leadership as president. 1943 Johnson writes the company credo. 1944 Company goes public on the New York Stock Exchange. 1959 McNeil Laboratories, Inc. (McNeil Labs) is acquired. 1960 McNeil Labs introduces Tylenol as an over-the-counter (OTC) pain reliever. 1961 Janssen Pharmaceutica is acquired. 1975 by means of a significant price decrease, Tylenol is transformed into a mass-marketed product (Funding Universe, n.d., par. 5). From the information, it could be deduced that the organization operated in simpler structure with only the major products such as the baby powder, the band-aid, and Tylenol that were