Cadbury Schweppes Essay Example | Topics and Well Written Essays - 750 words - 1

Cadbury Schweppes - Essay ExampleAside from pivoting around these two elements, its responsible role is okay by CSR vision and strategy. Additionally, Cadbury Schweppes responsible role comes from the systems it has in place along with the corporations pledge to live by its values. Through these steps the caller strives to promote a defect that people love.1The idea of promoting a brand that people love is fuelled by the idea that the more people love the brand, the more likely it is for Cadbury Schweppes to reserve their position and do even better. In order to promote a brand that people love, the company listens to what people want. The company also learns from its past experiences with products that people easily take to. Through this simple process, Cadbury Schweppes has managed to successfully launch many an(prenominal) products in the global market, as they know what people want.2Acting responsibly is ane aspect that Cadbury Schweppes continues to emphasize on. This asp ect has permitted the company to place great value on its shareowners. This has allowed the company to go down further thought into its CSR strategy that has Five Pillars. These includeCadbury Schweppes continues to renew its commitments towards responsible growth of its business. Renewed commitments allows the company to be prepared for future CSR journey, which is termed as the companys Goals and Commitments on Sustainability. Cadbury Schweppes has goals set for each of its Five Pillars for CSR strategy that is in sync with its approach to sustainability.3The Problem Cadbury Faces CurrentlyUntil recently, Cadbury Schweppes had little problem with its reputation. However, in June 2006, questions were raised regarding the ethical standards and amicable responsibility that the company preached for so long. According to the health department, Cadbury Schweppes has circulated stock that was contaminated4. This was discovered because of few cases of food tipsiness that were traced ba ck to Cadbury Schweppes. It was discovered that there was a leaking waste pipe that dripped some contaminants into Cadbury Schweppes chocolate fudge. This is one of the ingredients utilise in many Cadbury products. After the investigation, it was determined that Cadbury Schweppes stood to lose 20 m because they had to recall the stock that was touch by the contamination5. Aside from the financial loss, there is also a risk of the company losing the self-assertion of many customers. A Strategy to Counter Cadburys Contamination IssueGiven that there are other crown companies in the market today that have suffered breakdowns in ethical procedures, Cadbury Schweppes can recover from its position. It must be remembered that there are two things that Cadbury Schweppes stands to lose with its contamination issue 20 m in circulated stock, and the trust of its customers. By already delaying recalling this circulated stock Cadbury has done itself damage. The strategy that Cadbury needs to adopt is saving the company from long-term damage.6Strategy ImplementationIn order to save itself from long-term damage, Cadbury Schweppes